My designs tend towards clean, simple and minimalist.

I am influenced mostly by swiss design, particularly Josef Muller-Brockmann. I favour sans serif fonts such as Univers, although a serif font makes a nice counterpoint to all the clean lines.

As a visual artist, I like to include some organic element in my designs - an element of nature, a rough sketch, or curve.

My work also has a strong desire for "breaking the frame", and may be slightly asymmetric, or have an ideosynchrasy that disrupts the overall grid structure.